NeoGames’ Pariplay continues North American expansion with Hard Rock Bet launch in New Jersey
Nov 16, 2023
LUXEMBOURG, Nov. 16, 2023 (GLOBE NEWSWIRE) -- NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary Pariplay is continuing to expand its presence in North America through a partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey. The new partnership sees Pariplay launch slot games from its game studio, Wizard Games, through its Fusion aggregation platform.
A range of feature-rich and innovative slots, including top performers like Dragons of the North, Spirit of Mustang, and Wolf Riches, are now available to Hard Rock Bet players in New Jersey.
The launch further strengthens Wizard Games’ foothold in a key market, adding to several existing partnerships in New Jersey. The studio’s games are also live in other regions in North America, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, bringing a highly rated, easy-to-use online experience to players throughout the state. Beyond Wizard Games’ slots, Hard Rock Bet’s offering includes classic titles, and games found on the casino floor at Hard Rock Hotel & Casino Atlantic City.
Wizard Games’ slots are well-established across key European markets and the titles are also resonating strongly with local players at many operators across North America, a key growth region for the studio as it seeks further rapid expansion.
Tsachi Maimon, President and Head of iGaming at NeoGames, said: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital commented: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”
NeoGames is a technology-driven innovator and a global leader of iLottery and iGaming solutions and services for regulated lotteries and gaming operators. The Company offers its customers a full-service suite of solutions, including proprietary technology platforms, two dedicated game studios with an extensive portfolio of engaging games – one in lottery and one in casino games, and a range of value-added services. As an end-to-end provider of iLottery and iGaming solutions, NeoGames offers the most comprehensive portfolio across iLottery, an innovative sports betting platform from BtoBet, an advanced content aggregation solution from Pariplay, and a complete set of B2B Gaming tech and Managed Services. NeoGames remains an instrumental partner to its customers worldwide, as it works to maximize their revenue potential through various offerings, including regulation and compliance, payment processing, risk management, player relationship management, and player value optimization. NeoGames strives to be the long-term partner of choice for its customers, empowering them to deliver enjoyable and profitable programs to their players, generate more revenue, and maximize proceeds to governments and good causes.
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